To write today’s nugget–on looking at your traffic for key strategic insights about your content–I wanted to spotlight a post on Contentini that I’d read a few years ago and … Continue reading
This recently published playbook from Google has a bunch of inspiring ideas for creating mobile experiences for your users. Read and enjoy!
ROT: Redundant, Outdated, Trivial. (I don’t know who coined the acronym, and the source wasn’t on Wikipedia. So if there’s a specific person to credit, please let me know). ROT … Continue reading
I don’t think there’s a single, standardized approach naming for this work, but this is how I think of these two documents: Inventory: An inventory is just what it sounds … Continue reading
A couple of weeks ago, I read this post from Maz Iqbal, essentially a crie de couer for marketers everywhere, asking: How much can a business ask of its marketing … Continue reading
Lead with the key point of what you’re writing whenever possible. This may sound obvious, but you’d be surprised how many writers save the key point of what they’re writing … Continue reading
This infographic, posted recently on the Intuit blog, gives marketers a quick test to see if Pinterest is the right social media medium for their brands. It’s a great resource, … Continue reading
A couple of nights ago, I heard Karen McGrane give a talk on adaptive content. The presentation was exciting for content nerds like me, with its emphasis on the true … Continue reading
